Watchat, is a short-form video streaming / chat app. It's value proposition is simple: Watch & Chat...at the same time! What sounds simple enough presented a huge design challenge since our main differentiating feature of having a decoupled conversation while watching content was extremely tricky to pull off. Imagine having a watch party for the season premier of The Walking Dead over at your house. All of your friends pile up on your couch in front of the tv and the show begins. The conversations taking place during the show, in between commercial breaks and after the show would range from on-topic and off topic subjects. Some of the conversations would be inspired by movie trailers, ads, and other commercials or shows being advertised on the channel currently being watched. This experience is what Watchat delivers on with additional features that intend to provide content to encourage engaging conversations such as video clip sharing and the sharing of video emotes to any conversation. For Watchat, I developed MANY on device prototypes using Framer.js. Special attention to micro interactions and subtle contextual animations were used to help prompt users to take specific actions that encouraged the user behavior we hoped would become compulsive for the user. The ability to rapidly prototype features in Framer was invaluable since many UX decisions were informed through our testing of these prototypes on users internally and folks we intercepted off the streets and at colleges.