Reached #1 Top Free Board on IOS #24 Top Grossing on iPad
Bingo! surpassed its biggest competitor Bingo Bash at one point on the top grossing charts on IOS. I had a tremendous opportunity to innovate on the way users play bingo on mobile devices. Through research and my own user study, I was able to identify the biggest pain point across all of the top mobile bingo games. The main issue for playing on a phone device was the inability to play more than 2 or 3 cards due to the time it takes to change the card view and the amount of re-orientation the user's eye needs to make to read the switched card. To address the issue I created a mobile app prototype that enabled users to flip through cards and play up to a whopping 8 cards at a time! The prototype was actually playable and got the majority of key stakeholders advocacy. The new switch card mechanic made it into the game and became insanely successful. I provided complete UI/UX design and wireframes, animations and visual feedback, UX flows for new features and tournament play. The Bingo! platform worked so well, they made Monopoly Bingo! on the the same platform.
Prototype Sample:
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